Strategic Growth Consultants Strategic Growth Consultants


Service Delivery Development And Market Positioning For Banks,
Credit Unions, And Savings & Loan Associations

  

 
  Market Position

Strategic Growth Consultants

310 Fox Hollow Woods Dr.

St. Louis, MO  63021

636-256-3100

1-800-596-3101

Email Us

 

MARKET POSITION

Service delivery is an integral part of the entire strategic growth planning process. As such, issues that must be addressed include:

  • Current Market Position  -  An analysis of the existing conditions that affect the potential of the institution; including customer segmentation, primary competition, service offerings, image in the marketplace, strength of the local/regional economic base, operating procedures, staff capabilities, and existing service delivery system.

  • Desired Market Position   -  A determination of the best long range potential of the institution; including potential growth opportunities in the current market, other growth sectors in local economy, actions of competitors, required image change to penetrate new markets, changes in service offerings, required enhancements to staff, changes in operating procedures, and changes in service delivery system.

Strategic Growth Consultants examines the growth sectors of the economy, population shifts within a market, demographic trends, and overall economic activity.  A competitive analysis of competitors strengths and weaknesses and how they impact future business potential is examined.  A review of competitors deposit growth by individual office, market share, and service delivery systems must be considered in determining the potential of a particular market. From this analysis, along with the market analysis, a foundation is developed with which future market potential is defined.

Only after thorough and comprehensive analyses of both the current and desired market positions are performed can a strategy be developed for the service delivery system.

  

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